Privacy Policy
Last Updated: 9 April 2026
Aurellia London (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data in accordance with applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and other relevant regulations.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit, browse, contact us, or make a purchase from aurellia-london.co (the “Site”).
By using our Site, you acknowledge the practices described in this Privacy Policy.
1. Data Controller
Aurellia London is responsible for the personal data collected through this Site.
Trade Name: Aurellia London
Registered Company Name: MICHAEL WAINWRIGHT PLUMBING LTD
Business Registration Number: 16217810
Registered Address: 68 Howden Clough Road, Morley, Leeds, England, LS27 0LU, United Kingdom
Email: support@aurellia-london.co
For any privacy-related enquiries, you may contact us using the details provided at the end of this policy.
2. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity Data: full name, billing address, shipping address.
Contact Data: email address, phone number, delivery details, and customer support communications.
Financial Data: payment-related information processed securely by third-party payment providers. We do not store full card details.
Transaction Data: order history, purchase details, payment status, returns, refunds, and delivery information.
Technical Data: IP address, browser type, device information, operating system, time zone, and website usage data.
Usage Data: pages visited, products viewed, browsing behaviour, interactions with our Site, and referral sources.
Marketing Data: email preferences, consent status, promotional interactions, and communication preferences.
3. How We Collect Your Data
We collect personal data in the following ways:
- when you place an order on our Site;
- when you create an account or use checkout;
- when you contact our customer support;
- when you subscribe to marketing communications;
- when you browse or interact with our Site;
- through cookies, analytics tools, and similar technologies;
- through third-party platforms and service providers such as Shopify, Stripe, PayPal, analytics providers, advertising platforms, and shipping partners.
4. How We Use Your Data
We use your personal data for lawful business purposes, including to:
- process and fulfil your orders;
- manage payments, charges, refunds, and fraud checks;
- deliver products to your address;
- provide customer support;
- send order confirmations, tracking updates, and service messages;
- manage returns, refunds, exchanges, or disputes;
- improve our Site, products, and customer experience;
- prevent fraud, abuse, security threats, or unauthorised activity;
- comply with legal, tax, accounting, and regulatory obligations;
- send marketing communications where you have consented or where permitted by law.
Our legal bases for processing your personal data may include:
- performance of a contract;
- compliance with legal obligations;
- legitimate business interests;
- your consent, where required.
5. Payments
All payments are securely processed through Shopify and third-party payment providers such as Stripe, PayPal, or other available providers at checkout.
We do not store or have access to your full payment card details.
Payment information is processed in accordance with applicable security standards, including PCI-DSS where relevant, and the privacy policies of the payment providers used.
6. Disclosure of Your Data
We may share your personal data with trusted third parties where necessary to operate our business and provide our services, including:
- Shopify, as our e-commerce platform provider;
- payment processors such as Stripe, PayPal, or other checkout providers;
- shipping, fulfilment, and logistics providers;
- email, marketing, and customer support platforms;
- analytics and advertising service providers;
- fraud prevention and security providers;
- legal, tax, accounting, or regulatory advisers;
- authorities, regulators, or law enforcement where required by law.
We require third-party service providers to handle your personal data securely and only for authorised purposes.
7. International Data Transfers
Your personal data may be processed or transferred outside the United Kingdom or the European Economic Area, including where our service providers operate internationally.
Where international transfers occur, we aim to ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses;
- adequacy decisions;
- contractual protections;
- other legally recognised transfer safeguards.
8. Data Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, disclosure, or destruction.
These measures may include:
- SSL encryption;
- secure Shopify infrastructure;
- restricted access controls;
- secure payment processing;
- fraud monitoring;
- internal data protection procedures.
However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.
9. Data Retention
We retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy.
This may include retaining data to:
- fulfil your order;
- provide customer support;
- manage returns, refunds, or disputes;
- comply with tax, accounting, legal, or regulatory obligations;
- prevent fraud or misuse of our services.
When personal data is no longer required, we will delete, anonymise, or securely store it in accordance with applicable laws.
10. Your Legal Rights
Under applicable data protection laws, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of your personal data;
- request restriction of processing;
- object to certain types of processing;
- request data portability;
- withdraw consent where processing is based on consent;
- lodge a complaint with a data protection authority.
To exercise your rights, please contact us at:
We may need to verify your identity before responding to certain requests.
11. Marketing Communications
Where permitted by law, we may send you marketing communications about our products, promotions, offers, and updates.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at:
Please note that you may still receive transactional or service-related messages, such as order confirmations, delivery updates, or refund communications.
12. Cookies
We use cookies and similar technologies to improve the functionality, performance, and user experience of our Site.
Cookies may be used to:
- enable essential website functionality;
- remember your preferences;
- support checkout and shopping cart features;
- analyse website traffic and performance;
- improve our marketing and advertising;
- personalise content where permitted.
You can manage or disable cookies through your browser settings. Some features of the Site may not function properly if cookies are disabled.
13. Third-Party Links
Our Site may contain links to third-party websites, platforms, tools, or services.
We are not responsible for the privacy practices, security, content, or policies of third-party websites.
We recommend reviewing the privacy policies of any third-party websites you visit.
14. Children’s Privacy
Our Site is not intended for children under the age of 18.
We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to delete such information.
15. Changes to This Privacy Policy
We may update or modify this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.
Your continued use of the Site after changes are published means you acknowledge the updated Privacy Policy.
16. Contact
For questions regarding this Privacy Policy or your personal data, please contact us at:
Aurellia London
Email: support@aurellia-london.co
Website: aurellia-london.co
Registered Company Name: MICHAEL WAINWRIGHT PLUMBING LTD
Business Registration Number: 16217810
Registered Address: 68 Howden Clough Road, Morley, Leeds, England, LS27 0LU, United Kingdom